Here are the topics we'll cover...
✔ Strategic Success: Start your private practice journey on the right foot with proven marketing strategies, a comprehensive six-month plan, expert guidance, and a step-by-step approach to filling your practice.
✔ Branding and Niches: Create a compelling brand and articulate a niche for your practice. This module teaches you how to craft a brand message that attracts your ideal clients using a storytelling approach.
✔ Referral Relationships: Effectively market your practice to doctors, school counselors, community partners, and other therapists. I break down exactly what to say and do in order to build referral relationships.
✔ Website Excellence: Optimize your website to convert inquiries into clients with my comprehensive website planner and gain valuable insights through examples of successful therapist websites.
✔ Canva Essentials: Learn how to use Canva to enhance your branding with step-by-step instructions and get started right away with 40 Instagram and Facebook templates and an essential lead magnet template
✔ SEO Basics: Attract more clients with improved web visibility via three vital SEO techniques. Learn directly from guest expert Jennifer Pyle, who works with me on my own website SEO.
✔ Engaging Newsletters: Discover practical tools for building your audience with an engaging email newsletter and lead magnet. This module includes three free templates for effective lead magnets.
✔ Google Business Profiles: Leverage the power of local online searches with my five strategies for improving your Google Business listing. This is a key strategy for gaining local therapy clients.
✔ Instagram Success: Kickstart your Instagram growth with strategies that target and engage your ideal clients through reels, stories, and static posts. This module teaches you how to start building an audience.
✔ Facebook (Meta) for Therapists: Get up-to-date on the latest techniques and strategies that will maximize your marketing efforts on Facebook. Hint: we talk a lot about leveraging therapist Facebook Groups.
✔ Directory Optimization: Implement practical steps to enhance and optimize your therapist directory profiles for referral potential, explore recommended directories, and gain insights directly from a mental health directory CEO.
PLUS: You’ll get a digital workbook to track your progress and lifetime access to all course materials so you can revisit them anytime!