Private practice roadmap

Marketing for Therapists

The Therapist Template Club

The Private Practice Pro Community

the Ultimate Paperwork Packet

The Ultimate Paperwork Packet includes every essential form a therapist needs, from intake and consent forms to business policies and practice agreements, ensuring you’re prepared with professional, comprehensive documentation for every client interaction.

Niche Workbook

The Niche Workbook is a practical, step-by-step guide to defining and communicating your unique niche as a therapist. It helps you identify ideal clients, create clear messaging, and establish yourself as an expert, giving you clarity and focus to attract your ideal clients.

Maternity Leave

The Maternity Leave Bundle is a comprehensive resource for therapists preparing for family leave. It provides essential information, customizable templates, scripts, and tools to help you smoothly manage client care, scheduling, and communication, ensuring a stress-free leave and a seamless return to your practice.

Insurance to Cash Pay

The "Insurance to Cash Pay Guide" is a concise, 24-page roadmap that covers essential steps for transitioning from insurance-based billing to a cash-pay model, providing clear guidance on client notifications, billing, and financial planning for a smooth, hassle-free shift.

4 Ways to Grow Your Private Practice Without Social Media

This guide helps therapists attract clients and fill their caseload without relying on Instagram or constant posting. Inside, you’ll learn four proven strategies to grow through authentic relationships, community connections, and SEO-friendly tools that keep your practice thriving—no algorithm required.

Professional Networking for Therapists

This practical guide helps therapists build authentic referral relationships without the salesy scripts or burnout. Inside, you’ll find therapist-friendly conversation starters, easy outreach ideas, and a simple tracking system to grow your network with integrity, consistency, and confidence.

Private Practice Start-Up Costs

This practical guide helps therapists estimate the real costs of launching a private practice. With worksheets, cost breakdowns, and budget-friendly options, it gives you the clarity to plan wisely, start confidently, and invest in what truly matters for your future practice.

Raising Your Fees

This guide helps therapists navigate fee increases with confidence and clarity. Inside, you’ll find practical scripts, policy examples, and communication tips to make rate conversations professional, transparent, and stress-free so you can build a sustainable, values-aligned practice.

Email Newsletter Ideas for Therapists

This free resource offers monthly email prompts to help therapists stay consistent, visible, and authentic. With 12 seasonal ideas designed for private practice, it makes writing newsletters simple—so you can connect with your audience, share value, and show up with ease all year long.

Your Private Practice Checklist

This step-by-step checklist helps therapists launch their private practice with clarity and confidence. It outlines the nine essential steps—from defining your niche to setting fees—so you can stay organized, focused, and grounded as you move from idea to fully booked practice.

Transitioning Your Practice from Insurance to Cash Pay

This step-by-step resource helps therapists move off insurance panels and into a confident cash-pay model. It covers ethical contract endings, client communication, rate setting, and simple marketing, so you can reduce burnout, honor your expertise, and build a sustainable, values-aligned practice.

Optimizing Your Google Business Profile

This free resource helps therapists set up and enhance their Google Business Profile to attract more local clients. Learn how to use keywords, write client-centered descriptions, and stay visible with consistent updates—so your practice stands out online and gets found with ease.

Quick Tips to Book Your Private Practice Calendar Solid

This actionable guide helps therapists fill their calendars with aligned clients using simple, ethical marketing strategies. Inside, you’ll find quick tips to boost referrals, strengthen your online presence, and build steady momentum toward a thriving, fully booked private practice.

Leverage Pinterest for Your Private Practice

This guide and template bundle helps therapists use Pinterest to attract more of the right clients. Learn how to drive website traffic, share evergreen content, and position yourself as an expert in your niche—all with 20 customizable Canva pin templates made just for therapists.

10 Free Instagram Templates for Therapists

This free Canva template pack helps therapists show up on Instagram with ease and confidence. Featuring customizable post, story, and carousel designs, it makes content creation simple and stress-free—so you can share your message, grow your audience, and stay consistent without the overwhelm.

SOAP Notes

This step-by-step guide helps therapists write clear, effective SOAP notes with confidence and ease. It walks you through each section, offering practical examples and structure—so you can document sessions efficiently while maintaining quality, professionalism, and compliance.

The Therapist’s Guide to DAP Notes

This practical guide simplifies progress note writing for therapists with clear, easy-to-follow examples. Learn how to write concise Data, Assessment, and Plan notes that meet documentation standards, support client progress, and save you time—without the stress or second-guessing.

Find Your Brand Voice Workbook

This interactive workbook helps therapists define their brand voice and write with confidence across websites, emails, and social media. Through quizzes, prompts, and examples, you’ll discover your tone, refine your messaging, and learn to communicate in a way that feels authentic, clear, and consistent.

5 Ways to Stand Out on Psychology Today

This practical guide helps therapists transform their Psychology Today profile into a steady source of referrals. You’ll learn how to write client-centered copy, showcase your strengths authentically, and craft a profile that feels personal, professional, and easy for the right clients to say yes to.

Your 90-Day Private Practice Marketing Action Plan

This structured 90-day plan helps therapists build consistent, sustainable marketing habits. It guides you to assess strengths and weaknesses, set realistic time commitments, and outline clear monthly action steps—so you can grow your practice with focus, intention, and measurable progress.

Marketing Power Hour Checklist

This weekly checklist helps therapists stay consistent and intentional with marketing in just one focused hour per week. It outlines clear steps for relationship building, content creation, and review—so you can grow your practice steadily through small, consistent actions that make a big impact over time.